Industries
The trades I know from the inside.
Whatever you sell, marketing should read like the rest of your numbers: what it costs, what it sells, and where the next dollar goes. My deepest work is in roofing and storm restoration, where reps sell in the home and every lead has to become a signed contract.
Pick your trade.
Roofing
Retail and insurance work, one or many markets.
Lead sources that close, a sales floor that trusts them, and a clear read on spend and return.
Roofing →Storm restoration
Roofs, siding and gutters after the weather.
Knowing where the storms were before you spend, and a date of loss on every lead.
Storm restoration →In-home sales
Windows, siding, HVAC replacement, remodeling.
The system behind every in-home sale: sources, the call center, kept appointments and follow-up.
In-home sales →What carries across every trade.
The trade changes the offer, the season and the sales cycle. It doesn't change the system underneath: where leads come from, how the call center sets them, whether the appointment is kept, and what the rep does after the first visit.
That's where the fog lives in every trade, and it's where I start. If you run HVAC, plumbing or another service trade, my deepest work isn't in your trade, and I'll tell you that plainly. What I can tell you in thirty minutes is whether the system I know fits the business you run.
Not sure your trade fits? Ask me directly.
Book a working conversation →Thirty minutes, and a straight answer either way.